Lise Holliker Dykes

  • Freelance Art Director, Graphic Designer & Web Developer
  • Crofton, MD

Helping you put your best foot forward in any medium you need.

View Resume

• Proven design thinker, mentor, influencer, teacher, and user advocate
• 27 years of graphic design experience for digital and conventional media, including roles as lead designer, UX/UI designer, art director, and creative director as a consultant/agency and as a full-time hire in a variety of private and non-profit sectors
• 20 years of online development experience including roles as front end developer, information architect, and webmaster

Experience

Senior Graphic Designer at Chesapeake Bay Foundation

2015 – Present Annapolis, MD

RECENT HIGHLIGHTS
• Designed creative for advertising campaigns that saw a 25% increase in revenue for Q1 and Q2 of FY20
• Developed creative for Facebook ads that re-engaged 2,300 highly valuable lapsed users at a Cost Per Result of less than $2.00
• Produced Facebook campaign creative generating over $182,000 in revenue in Q1 and Q2 of FY20
• Created robust suite of visual collateral supporting a cross-channel year-end fundraising campaign that raised over $512,000 at a 339% Return on Ad Spend (ROAS)
• Developed suite of responsive email design system templates that consistently contribute to 0.0 SPAM ratings and a 0.2% increase in average click rates

JOB DESCRIPTION
• Design award-winning print and online advertising, magazines, newsletters, infographics, direct response collateral, promotional materials, environmental display/wayfinding, and other digital or print needs
• Create and code design for responsive websites, emails, and social media, including templates for staff use

Freelance Art Director/Web Developer at LHDonline

1995 – Present Crofton, MD

• Design and production of a wide variety of print and online collateral for diverse clientele, including advertising, magazines, newsletters, infographics, direct response, collateral, promotional materials, book covers, DVD/CD packaging, point-of-purchase, and environmental display/wayfinding
• Design, implementation, testing, training, and maintenance for static and content-managed websites
• Art direction, quality control, interviewing, on-boarding, and training for in-house staff and outside vendors
• Branding and design for responsive websites, emails, and social media, including templates for staff use
• Preparation and delivery of client pitch materials and presentations
• Research, bid coordination, project management, and budgeting for print and online service providers
• Research and implementation for CMS, e-commerce solutions, SEO, and accessibility best-practice solutions
• Consultation, setup, and management for shared and VPS UNIX hosting, domains, and SSL certificat

Graphic Artist/Technical Writer at Bonnie Walker & Associates, Inc.

1994 – 1995 Crofton, MD

• Researched, wrote, and designed testing and training materials with public health and safety focus
• Assisted in preparation and submission of grant proposals to federal agencies
• Created custom illustrations and charts for print and video
• Assisted in production of training videos

Publications Coordinator at Washington Bible College/Capital Bible Seminary

1990 – 1994 Lanham, MD

• Wrote, edited and designed public relations, advertising and collateral material
• Created custom illustrations and charts for print
• Managed print and advertising budgets and schedules

Education

BA, Journalism/Design at Washington Bible College

1989 – 1993 Lanham, MD

Clients

Access Intelligence, Annapolis GEEKS, Andrews Business & Community Alliance, CAMRIS International, Conde Nast, Directors & Boards Magazine, Family Business Magazine, FunTXTic, Hermes Media & Research, InSite Wireless Group, International Computer Services, International Literacy Association, MagiQuest, New Edge Advertising, New Millennium Consultants, PowellTate, PrintComm Partners, Private Company Director Magazine, Religion News Service, Riverdale Ministries, Sitesafe, Six Flags, Telecom Company TV

Skills

Adobe Creative CloudInDesignIllustratorPhotoshopAcrobat ProAfter EffectsPremiereBridgeSparkXDDreamweaverSketchInVisionBalsamiqFilemaker ProMicrosoft WordExcelPowerPointTeamsGoogle DocsExpressionEngineWordPressBootstrapZurb FoundationHTMLCSSjQuerySequel ProSublime TextVisual Studio CodeAsanaSmartSheetBasecampGithubMAMPFirefox/Chrome/Safari Developer ToolsFormstackStripeConstant ContactMailChimpLuminate Online/CMSArcGIS Online/ProGoogle Web DesignerSlackExcellent verbal and written communicationQuick-study/intuitive client and colleague interactionsDrive to learn new techniquesPassion for keeping up with what's new in the industryFlexibilitySense of humorTimely response to deadlines and changing prioritiesEqual comfort working hands-on or leading a teamAble to juggle multiple tasks as required

Specialties

Collateral materialbrandingpoint of saledirect mailadvertising design and managementwebsite design and developmentcopywriting/editingdesign technology/prepress troubleshootingsocial mediaHTML email templatesdesign systemspresentations/pitcheseducation