• Proven design thinker, mentor, influencer, teacher, and user advocate
• 27 years of graphic design experience for digital and conventional media, including roles as lead designer, UX/UI designer, art director, and creative director as a consultant/agency and as a full-time hire in a variety of private and non-profit sectors
• 20 years of online development experience including roles as front end developer, information architect, and webmaster
Experience
Senior Graphic Designer at Chesapeake Bay Foundation
2015 – Present Annapolis, MD
RECENT HIGHLIGHTS
• Designed creative for advertising campaigns that saw a 25% increase in revenue for Q1 and Q2 of FY20
• Developed creative for Facebook ads that re-engaged 2,300 highly valuable lapsed users at a Cost Per Result of less than $2.00
• Produced Facebook campaign creative generating over $182,000 in revenue in Q1 and Q2 of FY20
• Created robust suite of visual collateral supporting a cross-channel year-end fundraising campaign that raised over $512,000 at a 339% Return on Ad Spend (ROAS)
• Developed suite of responsive email design system templates that consistently contribute to 0.0 SPAM ratings and a 0.2% increase in average click rates
JOB DESCRIPTION
• Design award-winning print and online advertising, magazines, newsletters, infographics, direct response collateral, promotional materials, environmental display/wayfinding, and other digital or print needs
• Create and code design for responsive websites, emails, and social media, including templates for staff use
Freelance Art Director/Web Developer at LHDonline
1995 – Present Crofton, MD
• Design and production of a wide variety of print and online collateral for diverse clientele, including advertising, magazines, newsletters, infographics, direct response, collateral, promotional materials, book covers, DVD/CD packaging, point-of-purchase, and environmental display/wayfinding
• Design, implementation, testing, training, and maintenance for static and content-managed websites
• Art direction, quality control, interviewing, on-boarding, and training for in-house staff and outside vendors
• Branding and design for responsive websites, emails, and social media, including templates for staff use
• Preparation and delivery of client pitch materials and presentations
• Research, bid coordination, project management, and budgeting for print and online service providers
• Research and implementation for CMS, e-commerce solutions, SEO, and accessibility best-practice solutions
• Consultation, setup, and management for shared and VPS UNIX hosting, domains, and SSL certificat
Graphic Artist/Technical Writer at Bonnie Walker & Associates, Inc.
1994 – 1995 Crofton, MD
• Researched, wrote, and designed testing and training materials with public health and safety focus
• Assisted in preparation and submission of grant proposals to federal agencies
• Created custom illustrations and charts for print and video
• Assisted in production of training videos
Publications Coordinator at Washington Bible College/Capital Bible Seminary
1990 – 1994 Lanham, MD
• Wrote, edited and designed public relations, advertising and collateral material
• Created custom illustrations and charts for print
• Managed print and advertising budgets and schedules
Education
BA, Journalism/Design at Washington Bible College
1989 – 1993 Lanham, MD