About - LHDonline

Lise Holliker Dykes

Freelance Art Director, Graphic Designer & Web Developer, Crofton, MD

Helping you put your best foot forward in any medium you need.

• Proven design thinker, mentor, influencer, teacher, and user advocate
• 27 years of graphic design experience for digital and conventional media, including roles as lead designer, UX/UI designer, art director, and creative director as a consultant/agency and as a full-time hire in a variety of private and non-profit sectors
• 20 years of online development experience including roles as front end developer, information architect, and webmaster

Elsewhere

Experience

Senior Graphic Designer at Chesapeake Bay Foundation: 2015 – Present Annapolis, MD
RECENT HIGHLIGHTS
• Designed creative for advertising campaigns that saw a 25% increase in revenue for Q1 and Q2 of FY20
• Developed creative for Facebook ads that re-engaged 2,300 highly valuable lapsed users at a Cost Per Result of less than $2.00
• Produced Facebook campaign creative generating over $182,000 in revenue in Q1 and Q2 of FY20
• Created robust suite of visual collateral supporting a cross-channel year-end fundraising campaign that raised over $512,000 at a 339% Return on Ad Spend (ROAS)
• Developed suite of responsive email design system templates that consistently contribute to 0.0 SPAM ratings and a 0.2% increase in average click rates

JOB DESCRIPTION
• Design award-winning print and online advertising, magazines, newsletters, infographics, direct response collateral, promotional materials, environmental display/wayfinding, and other digital or print needs
• Create and code design for responsive websites, emails, and social media, including templates for staff use
Freelance Art Director/Web Developer at LHDonline: 1995 – Present Crofton, MD
• Design and production of a wide variety of print and online collateral for diverse clientele, including advertising, magazines, newsletters, infographics, direct response, collateral, promotional materials, book covers, DVD/CD packaging, point-of-purchase, and environmental display/wayfinding
• Design, implementation, testing, training, and maintenance for static and content-managed websites
• Art direction, quality control, interviewing, on-boarding, and training for in-house staff and outside vendors
• Branding and design for responsive websites, emails, and social media, including templates for staff use
• Preparation and delivery of client pitch materials and presentations
• Research, bid coordination, project management, and budgeting for print and online service providers
• Research and implementation for CMS, e-commerce solutions, SEO, and accessibility best-practice solutions
• Consultation, setup, and management for shared and VPS UNIX hosting, domains, and SSL certificat
Graphic Artist/Technical Writer at Bonnie Walker & Associates, Inc.: 1994 – 1995 Crofton, MD
• Researched, wrote, and designed testing and training materials with public health and safety focus
• Assisted in preparation and submission of grant proposals to federal agencies
• Created custom illustrations and charts for print and video
• Assisted in production of training videos
Publications Coordinator at Washington Bible College/Capital Bible Seminary: 1990 – 1994 Lanham, MD
• Wrote, edited and designed public relations, advertising and collateral material
• Created custom illustrations and charts for print
• Managed print and advertising budgets and schedules

Education

BA, Journalism/Design at Washington Bible College: 1989 – 1993 Lanham, MD

Clients

Access Intelligence
Annapolis GEEKS
Andrews Business & Community Alliance
CAMRIS International
Conde Nast
Directors & Boards Magazine
Family Business Magazine
FunTXTic
Hermes Media & Research
InSite Wireless Group
International Computer Services
International Literacy Association
MagiQuest
New Edge Advertising
New Millennium Consultants
PowellTate
PrintComm Partners
Private Company Director Magazine
Religion News Service
Riverdale Ministries
Sitesafe
Six Flags
Telecom Company TV

Skills

Adobe Creative Cloud
InDesign
Illustrator
Photoshop
Acrobat Pro
After Effects
Premiere
Bridge
Spark
XD
Dreamweaver
Sketch
InVision
Balsamiq
Filemaker Pro
Microsoft Word
Excel
PowerPoint
Teams
Google Docs
ExpressionEngine
WordPress
Bootstrap
Zurb Foundation
HTML
CSS
jQuery
Sequel Pro
Sublime Text
Visual Studio Code
Asana
SmartSheet
Basecamp
Github
MAMP
Firefox/Chrome/Safari Developer Tools
Formstack
Stripe
Constant Contact
MailChimp
Luminate Online/CMS
ArcGIS Online/Pro
Google Web Designer
Slack
Excellent verbal and written communication
Quick-study/intuitive client and colleague interactions
Drive to learn new techniques
Passion for keeping up with what's new in the industry
Flexibility
Sense of humor
Timely response to deadlines and changing priorities
Equal comfort working hands-on or leading a team
Able to juggle multiple tasks as required

Specialties

Collateral material
branding
point of sale
direct mail
advertising design and management
website design and development
copywriting/editing
design technology/prepress troubleshooting
social media
HTML email templates
design systems
presentations/pitches
education